ACT Newsroom & Blog
Alabama Possible’s Yoruba Butler emphasizes the importance of high school counselors in encouraging college applications. The #WhyApply campaign, hosted by ACT’s American College Application Campaign (ACAC), has seen increased participation, with over 467,000 seniors submitting at least one college application. Alabama Possible supports educators with resources to ease the college application process, including FAFSA assistance. Butler suggests strategies such as clear process breakdowns, tracking progress, and hosting transparency events to reduce student stress. She also addresses common barriers such as the belief that college isn’t for everyone or is unaffordable. She advocates for exposure through campus visits, dual-enrollment programs, and guest speakers. Collaboration, not isolation, is key in supporting underresourced students.