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Beauty Brand Turns A $5 Bar Soap Into A Multiple 6-Figure Business

Black Enterprise

2003, Kimo Bentley creates first shea butter-based soap bar in New York apartment to alleviate daughter’s eczema. Initially gifted to friends and family, soap’s success leads to full-time beauty business. Bentley’s focus on Black consumers’ needs in beauty industry leads to growth, with 2024 revenues reaching $800,000. Despite setbacks, such as 2018 Walgreens distribution agreement end, Bentley continues to expand product line and services, including a Medspa and upcoming Esthetics School.

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