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Grad programs have been a cash cow; now universities are starting to fret over graduate enrollment


The Hechinger Report

Georgia Tech’s Scheller College of Business is building a $200m facility to house graduate and executive business programs, aiming to attract more students amid concerns over declining graduate enrollment. Despite a decade-long increase in graduate enrollment, recent signs suggest a softening demand due to high costs and emergence of cheaper, flexible alternatives. Universities have relied heavily on graduate programs for revenue, with enrollment reaching its highest level in 2021. However, it fell in 2022, with a slight rebound in 2023 driven by international students. The number of domestic students enrolling in graduate programs is starting to decline, raising concerns for universities.

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