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Political strategist Mike Madrid believes the Latino vote is crucial in the presidential election, but politicians misunderstand how to appeal to this demographic. Madrid argues that politicians wrongly view Latinos as a monolithic ethnic group, when they should focus on economic class lines. He suggests that the party that captures the multiethnic working class will dominate future politics. Madrid also criticizes the Democratic Party’s reliance on racial identity politics, which he believes is pushing third and fourth-generation Latino voters away. He advises focusing on economic and housing policies that benefit the working class, without explicitly targeting Latinos. Madrid believes the Democrats have started to correct their approach, but the Republicans are hindered by Trump’s divisive rhetoric.