College & Workforce Readiness
Common App, once known for private school applications, now majorly used for public institutions. Applications to public colleges grew 16% in 2023-24, exceeding private school applications. Growth from below-median income ZIP codes outpaced affluent areas. Common App’s expansion to all accredited undergraduate institutions increased usage, especially in rural areas. It’s investing in affordability initiatives and launched a direct admissions program. Impact of affirmative action ruling on enrollment data remains uncertain. MIT reported fewer enrollments from historically underrepresented racial and ethnic groups for the class of 2028.