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VMware Business Model


VMware, a pioneer in virtualization technologies, is now focusing on multi-cloud leadership and digital transformation. It offers a comprehensive multi-cloud platform, including solutions for application modernization, cloud management, and security. In 2022, VMware entered a merger agreement with Broadcom Inc. Its fiscal 2023 revenue increased by 4% to $13.4 billion. Key offerings include VMware Cloud on AWS and VMware Cloud Universal. The company also provides the VMware Anywhere Workspace for distributed workforces. Various business models and strategies are discussed, including freemium and freeterprise models, sales funnels, and the Net Promoter Score. The post also includes case studies on Google, Amazon, and Netflix’s business models.

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