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Common App Sets Goal to Increase Reach to Low-Income Students, Publishes Findings of Pilot Programs

Diverse: Issues In Higher Education

Common App, a nonprofit offering an online tool for undergraduate applications, aims to increase usage among lower-income students. Despite reaching 1.4 million students in the 2022-23 application cycle, only 30% were from below-median income ZIP codes. To address this, Common App launched Next Chapter, aiming to get 650,000 more low- and middle-income students to use its platform by 2030. Initiatives include the Direct Admissions Program, admitting qualifying first-generation and low-income students conditionally, and a partnership with Scholarship America to match students with private scholarships. The organization also conducts research on first-generation students to better understand their needs.

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